Think Secret - Road to Expo: Apple's new media experience coming soon

Think Secret - Road to Expo: Apple's new media experience coming soon

Nice article except for this:

In an effort to appease media companies wary of the security of digital rights management technology, Apple's new technology will deliver content such that it never actually resides on the user's hard drive. Content purchased will be automatically made available on a user's iDisk, which Front Row 2.0 will tap into. When the user wishes to play the content, robust caching technology Apple previously received a patent for will serve it to the users computer as fast as their Internet connection can handle. The system will also likely support downloading the video content to supported iPods but at no time will it ever actually be stored on a computer's hard drive.

So not only you have to probably pay for the bloody content, you don't fucking own it AND you have to pay Apple to keep it since the .mac membership ain't free baby. This is so fucking stupid. I mean, Apple acolytes everywhere criticize the Microsoft Way of doing things, but them Apple head honchos are acting the same way.

This doesn't sound good, but fear not, here's a caveat:

Some questions remain about the particulars of the system that sources have been unable to clarify, including how customers without a .Mac account will be handled and how Apple will market the system to laptop-toting road warriors. It also remains to be seen whether the iDisk tie-in will only apply to some content. Apple's current video offerings are downloaded directly to a computer's hard drive, for example. Additionally, it's unknown whether the content system will be marketed as a Mac mini-only feature, which is unlikely but possible if it is dependent upon technologies in that system, or whether it will be available to Mac and Windows users as a whole.

Anyway, this is mostly speculation, so don't take it as the gospel according to Steve Jobs. Let's wait till they actually make an announcement.

BTW, Garageband + free Audio Units + free VST's some extra free sounds and proggies I downloaded = sheer fucking heaven. I got some good ideas and I hope to have them for you in next week's gig.

Now off to work and to see my girlfriend.